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Click Fraud: A Growing Nuisance for Web Advertisers, Part 1

Posted in: Legal, Privacy & Security at 16/02/2007 11:01

Click Fraud: A Growing Nuisance for Web Advertisers, Part 1
Click fraud -- the practice of falsely inflating online ad clickthroughs -- has hit an all-time high, according to a recent report. How big a problem is it? Will click fraud vanish once publishers and advertisers place a high enough demand on authenticity? Or will the fraudsters grow in sophistication as the practice becomes more lucrative?
http://ecommercetimes.com/story/55606.html

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