Music downloads can gauge consumer vibe – Bank of England: Chief economist says 'taste in books, TV and radio may also offer a window on the soul'

Posted in: Internet Use/New Technologies at 01/05/2018 20:55

Central bankers seeking to understand what’s really happening in the economy might want to forget about market research surveys and get hip to the number of Taylor Swift downloads instead, the chief economist at the Bank of England has suggested.

Andy Haldane said researchers were increasingly looking at music download sites such as Spotify and studying the lyrics of songs to gauge the public mood.

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