Mark Zuckerberg is now bragging about people spending less time on Facebook — and he's got the number to show it

Posted in: Internet Use/New Technologies at 01/02/2018 15:01

It’s not every day that companies use their quarterly earnings reports to tout negative statistics.

On Wednesday, Facebook chief executive Mark Zuckerberg did just that. He said Facebook users in the fourth quarter spent 50 million hours less per day on the social network than the previous quarter, in part by reducing the number of viral videos people see — the consequence of Facebook's new push to prioritize the quality of interactions on its platform over the popularity of content. Those changes have also contributed to stalled growth in some places, including a slight drop in the number of U.S. users.

Facebook Aims to Soothe Wall Street Over News Feed Changes
Mark Zuckerberg, Facebook’s chief executive, has embarked on an overhaul of what people see and consume on the social network. The changes have left investors wondering whether people will still spend as much time on the site and whether brands will continue placing as many digital ads there.

On Wednesday, Facebook sought to soothe Wall Street’s worries over those questions. No, people will not spend as much time on the site, the company said as it reported quarterly financial results. But don’t worry, Facebook added, because the changes will ultimately benefit its business.

Also see:

Zuckerberg: Users spending 50 million fewer hours a day on Facebook
Facebook CEO Mark Zuckerberg said the company’s shift to showing fewer videos has led to users spending 50 million fewer hours a day on the website.

“Already last quarter, we made changes to show fewer viral videos to make sure people's time is well spent,” Zuckerberg said Wednesday as part of Facebook’s quarterly earnings report.

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