How Climate Change Deniers Rise to the Top in Google Searches
Posted in: Internet Use/New Technologies at 30/12/2017 22:31
Groups that reject established climate science can use the search engine’s advertising business to their advantage, gaming the system to find a mass platform for false or misleading claims.
Type the words “climate change” into Google and you could get an unexpected result: advertisements that call global warming a hoax.
“Scientists blast climate alarm,” said one that appeared at the top of the search results page during a recent search, pointing to a website, DefyCCC, that asserted: “Nothing has been studied better and found more harmless than anthropogenic CO2 release.”
Another ad proclaimed: “The Global Warming Hoax — Why the Science Isn’t Settled,” linking to a video containing unsupported assertions, including that there is no correlation between rising levels of greenhouse gases and higher global temperatures.