TV stations are about to track you and sell targeted ads, just like Google and Facebook

Posted in: Surveillance & Privacy at 16/11/2017 15:01

The same, weirdly specific ads you see online that are tailored to your behavior could soon appear on your local television network, thanks to looming policy changes by federal regulators.

The Federal Communications Commission is expected to vote Thursday on rules designed to promote the spread of what it calls Next Gen TV, a new technology that, among other things, will enable television broadcasters to collect data about your viewing habits.
https://www.washingtonpost.com/news/the-switch/wp/2017/11/14/tv-stations-are-about-to-track-you-and-sell-targeted-ads-just-like-google-and-facebook/

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