One Facebook 'like' is all it takes to target adverts, academics find

Posted in: Internet Use/New Technologies at 14/11/2017 19:19

Online ad campaigns created by academics in Britain and the US have targeted millions of people based on psychological traits perceived from a single “like” on Facebook – demonstrating, they say, the effect of “mass psychological persuasion”.

More than 3.5 million people, mostly women in the UK aged 18-40, were shown online adverts tailored to their personality type after researchers found that specific Facebook likes reflected different psychological characteristics.

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