Twitter officially enables 280-character limit for all accounts, including brands

Posted in: Internet Use/New Technologies at 08/11/2017 23:33

Twitter is officially doubling its character count.

Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue.

Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets, said a Twitter spokesperson. Support for 280-character ads will roll out to Twitter’s self-serve platform sometime “in the coming months,” the spokesperson said.

Twitter is officially doubling the character limit to 280
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