Microsoft in bid to match ads to moods
Posted in: Internet Use/New Technologies at 14/06/2012 15:13
Feeling overweight and unhappy? Microsoft may soon be targeting you with weight-loss ads based on your emotions after filing a patent application in the US.
Microsoft would use its Kinect Xbox controller, which includes a camera and voice recognition, to register a person's mood based on behaviour or even facial expressions, to gather information.