Twitter user growth slows but engagement grows
Posted in: Internet Use/New Technologies at 03/06/2012 14:33
Twitter may not be gaining new U.S. users as fast as it used to, but the users it has are much more engaged, according to a a report from the Pew Internet and American Life Project.
About 15% of U.S. adult Internet users also use Twitter, based on data from February, the report said. That number is slightly up from the 13% who said they used Twitter in May 2011. That figure was up from 8% who used Twitter in November 2010.
Twitter Use 2012
Overview: As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption reamins steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010 -- at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.