YouTube and Yahoo Want Women Viewers

Posted in: Internet Use/New Technologies at 04/04/2012 17:17

Low-cost reality lifestyle programming aimed at female audiences - from Hoboken cake bakers to pro house flippers -- has acted as a kind of revenue growth hormone for cable TV programmers over the last decade.

And as they look to take a huge bite out of traditional TV's nearly $50 billion in annual advertising spending over the next two years, big digital video companies Yahoo and YouTube are taking particular aim at the women's lifestyle programming segment.

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