Offers Discounted New gTLD Applications

Posted in: Domain Names at 03/09/2011 00:16

Applicants for new generic Top Level Domains have a new option for a significantly reduced application process, with even the possibility of brand owners having their Instra application fee waived.

There are a number of pricing options, but the cheapest options depend on Instra managing the gTLD applicant's existing domain name portfolio. Applicants for generic or geographic gTLDs will pay around a $35,000 application fee with further application and ongoing management fees detailed on the website.

"Our initiative is to offer free or reduced-cost Instra application processes for those companies who wish to apply for a .Brand TLD through," explained Instra CEO Tony Lentino.

"NewTLDs is our answer to the growing hype surrounding the new top-level domain movement. We are targeting .Brand TLDs in particular at the moment, as we strongly believe that international companies need to secure and protect their global online identities," said Lentino.

"Although current ICANN TLD application protocol indicates a significant brand protection strategy, it is still a risk that well-recognised company brands could become the target of parasitic enterprise from within the domain industry."

"The thrust of our marketing campaign for is simple," says Lentino. "Our domain industry experts whilst offering an attractive application pricing package which is completely transparent will guide all applicants through the ICANN process but also to offer a unique level of corporate after-care service."

Instra plans to offer a pricing package that is extremely competitive and upfront, with their technical and industry experience is without equal. Instra through their plans to make their application process an intensely secure and actively client-focused package.

ICANN commences taking applications from 12 January 2012 for new gTLDs for a three month period.

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