For the Plugged-In, Too Many Choices

Posted in: Internet Use/New Technologies at 11/08/2011 14:37

... The relentless pressure to partake of the newest networks was underscored in June with the debut of Google+, Google's social networking site. According to Nielsen, social networking is now the most popular online activity, ahead of sending e-mails, searching the Internet and playing games.

Put another way: one in every four-and-a-half minutes spent on the Web is spent on a social networking site or blog. And last year the average visitor spent 66 percent more time on such sites than in 2009, when early adopters were already feeling digitally fatigued.
http://www.nytimes.com/2011/08/11/fashion/digitally-fatigued-networkers-try-new-sites-but-strategize-to-avoid-burnout.html

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