Where does Google get its money from?
Posted in: Internet Use/New Technologies at 22/07/2011 17:59
We know Google's financial results were impressively stellar last week (maybe not as stellar as Apple, but leave them as a thing apart for a moment) with that record-breaking $9bn revenue figure for the second quarter of the year.
We know that 97% of that revenue is generated by advertising, but what kind of advertising?
If you wondered where Google gets all that money from - it seems the answer is mostly the financial services sector. Searches for 'cheapest homeowner loans' or 'remortgage with bad credit' can bring in up to $50 per click for the search giant. That's $50 per click - so not necessarily even a web user who goes on to be a customer.
The Most Expensive Keywords in Google AdWords (And How to Target Them in Your Search Campaigns)
On the heels of Google's blow-out Q2 2011 earnings announcement last week, we wanted to find out what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits. The results of our research are illustrated in an infographic of the most expensive keywords.