YouTube takes on television with star cast
Posted in: Online TV/Music at 29/03/2011 20:53
Google is to sprinkle some Hollywood stardust over its YouTube video website, as it goes head-to-head with traditional television in the battle for a new generation of viewers.
The company is understood to have approached several of the top Hollywood talent agencies in the hope of persuading major stars to create original content for YouTube, and even to start new "channels" on the site.
http://www.independent.co.uk/arts-entertainment/tv/news/youtube-takes-on-television-with-star-cast-2255762.html
