The Times and Sunday Times websites to charge from June
Posted in: Internet Use/New Technologies at 27/03/2010 15:27
The Times and The Sunday Times will start charging for their websites from June, it was confirmed today (26 March).
News International, the newspapers' parent company, announced that readers will be offered a day's use for £1, or £2 for a week's subscription. Readers who have a seven-day subscription to the print editions will not be charged extra for access to the websites. International pricing has been set at $2/€1.5 a day or $4/€3 for a week.
Times and Sunday Times websites to start charging from June
The Times and the Sunday Times are to start charging for content online in June.
Assuming that only 5% of daily users convert to the paywall system - a standard metric for paywalls - that would bring in £1.83m if they each buy a £1 daily pass. At a 10% conversion, it would net £3.66m per month for the two papers. If more chose the weekly pass, the revenues would be lower.
Murdoch Finalizes Paywall for Two British Papers
News International, the British arm of News Corp., said Friday that two of its publications, The Times and The Sunday Times of London, would begin charging readers using its Web sites in June.
News International said in a statement that both titles would introduce new Web sites in early May, separating their online offerings for the first time and replacing the combined site, Times Online.
Times and Sunday Times websites to charge from June
The Times and Sunday Times newspapers will start charging to access their websites in June, owner News International (NI) has announced.
James Harding, editor of The Times, agreed that NI's paywall strategy was a risk. "But it's less of a risk than just throwing away our journalism and giving it away from free," he told the BBC.
The media industry uses a general yardstick that about 5% of visitors to news websites are likely to pay for content. Latest figures show that The Times and Sunday Times had 1.22m daily users.
However, Claire Enders, of media research company Enders Analysis, says that anyone who believes the Times papers will get a 5% conversion is in "dreamland".